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“Move, protect, secure” were the three key points that the KnowRISK project posed at the core of its communication and dissemination strategy. This three key points enable each person, professional or not, to reduce non-structural damage caused by earthquakes. Dissemination is usually the last but never least step of a communication plan, and indeed it played a crucial role in KnowRISK for conveying the three key-point message to the widest audience.
Standard dissemination activities, such as open-door events, and internet allowed us to achieve a wide spreading of ideas and best practices, reaching more than 4000 non-professionals and almost 50000 page views of the KnowRISK website (in three years), respectively. As communication was recipient-targeted, the dissemination task of the project was similarly addressed to professionals, layman, and schools. In particular, schools were chosen in order to profit from the chain-reaction action that is capable to spread a message from students to the surrounding environment.
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