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A decade ago, data uptake by industry was held as the principal indicator of success of the Geological Survey of Canada’s Geo-mapping for Energy and Minerals (GEM) program, an initiative aimed at modernizing geological knowledge of the country’s North to spur economic growth. Upon renewal in 2013, the geoscience program evolved its approach for engaging local communities, putting principles of geoethics into practice. This cultural shift has not only enriched the GSC as a whole; but has set an example for other science endeavours in the North. It has nurtured enhanced dialogue and relationships, fostered more sustainable economic growth, and helped position the GSC as a more welcome partner to Northern communities
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